Why you won’t find Seth on Twitter

In recent post from Marketing pro and Squidoo founder Seth Godin, he talks about the importance of focusing on one media and "building a tribe".  I guess he must have heard that some people are making money from their contacts at Twitter.

See his post here The Sad Truth About Marketing Shortcuts 

If you have a presence on twitter, squidoo, blogs, facebook, myspace, linkedin and 20 other sites, the chances of finding critical mass at any of them is close to zero. But if you dominate, if you’re the goto person, the king of your hill, magical things happen. One follower in each of twenty places is worthless. Twenty connected followers in one place is a tribe. It’s the foundation for building something that matters.

I disagree with Seth on this. I do not agree that one follower in each of twenty places is worthless… because it isn’t where you meet someone that is important. What is important is where you take them.

My experience tells me that "the system" doesn’t start with how you develop your lead. The marketing funnel begins AFTER you develop a lead. So whether you are only networking on facebook, or you are networking in 200 different places,  as long as you have some end place in mind to take them… some place where they can learn about you and what you are all about that is what matters.

The handshake can occur anywhere.

I understand what Seth is saying… his point about focus is an important one… but his message flies in the face of what makes sense to me, and that is, the more places you are seen the more variety, and numbers you are likely to meet and attract.

What do you think?

p.s. Thanks to Neal Proctor for bringing this post to my attention.